I did recently get my Veronica Mars on, to answer another one of life's burning queries: What's the deal with "Roster players currently unavailable?"
Technical difficulties prevent me from photoshopping Miss Mars into a tricolore jersey
You know the message if you've tried to make yourself something at the recently launched NHL Custom Shop. You pick out a shirt, a colour, a size, a logo for the front, and you get all excited about the idea of a custom T-shirt that only you (and people your size have). You type in a "Moen 32" or a "Kesler 17" or what have you, only to be told that yes, indeed, Roster players are currently unavailable.
So much for customization.
I decided to get to the bottom of this, and here's the very prompt answer I got, courtesy of the NHL shop's customer service department: